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Bajaj Electricals rises on entering into trademark licence agreement with Morphy Richards

Bajaj Electricals Ltd. | Consumer Durables - Domestic Appliances | Consumer Durables | BSE: 500031 | NSE: BAJAJELEC

21 Feb 2017 Evaluate

Bajaj Electricals is currently trading at Rs. 260.00, up by 1.35 points or 0.52% from its previous closing of Rs. 258.65 on the BSE.

The scrip opened at Rs. 257.00 and has touched a high and low of Rs. 270.00 and Rs. 257.00 respectively. So far 32834 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 280.00 on 10-Aug-2016 and a 52 week low of Rs. 155.35 on 29-Feb-2016.

Last one week high and low of the scrip stood at Rs. 270.00 and Rs. 250.00 respectively. The current market cap of the company is Rs. 2621.70 crore.

The promoters holding in the company stood at 63.44%, while Institutions and Non-Institutions held 15.30% and 21.26% respectively.

Bajaj Electricals has entered into a trademark licence agreement with Morphy Richards of United Kingdom to renew the exclusive license for use of trademark ‘Morphy Richards’, for a further period of five years from April 25, 2017, on payment of royalty. The Company has been procuring the products from the manufacturers and/or importing from any other country for marketing the same in India under the License User Agreement since April 2002 and has established the brand well in the premium segment. With the renewal of license, the Company would be able to leverage its brand positioning in Indian markets as well as SAARC countries to further consolidate and gain a considerable market share.

Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.

Bajaj Electricals Share Price

391.55 3.70 (0.95%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Crompt.Greaves Cons.	261.25
Whirlpool Of India	888.55
Bajaj Electricals	391.55
Orient Electric	179.35
TTK Prestige	494.95
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Bajaj Electricals rises on entering into trademark licence agreement with Morphy Richards

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