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Prabhat Dairy to launch ice cream under own brand ‘Volup’

17 Mar 2017 Evaluate

Prabhat Dairy is launching ice cream under its own brand ‘Volup’ in retail segment starting from Nashik region. Volup is a premium range of unique flavours blended in real milk based ice creams.

With the Volup brand, the company is entering into an exponential segment with high potential for growth in the long-term. Foray into this vibrant product segment has enabled the company achieve it’s another milestone while keeping up its tradition to deliver high quality products.

Prabhat Dairy is an integrated milk and dairy products company in India catering to institutional as well as retail customers. The company’s integrated business model encompasses almost all aspects of the dairy industry value chain, including cattle feed supply, engaging with farmers on cattle health and milk production, procurement of raw milk, and the production, supply and sale of a range of processed milk and dairy products. 

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