ICICI Bank launches new mobile banking app for rural customers

21 Mar 2017 Evaluate

ICICI Bank has launched mobile banking app for rural customers that allow them to access banking services as well as information on agri services. The app is open for both bank customers as well as others and is available in eleven different languages.

Named ‘Mera iMobile’, it allows users in rural areas to avail as many as 135 services -- some of which are unprecedented in the industry -- on their mobile phone, helping them to save the time and cost of visiting a branch to avail these services.

The list of services includes Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to Self-Help Groups (SHGs). The app also enables them to undertake an array of frequently used banking services from their smartphone, without using mobile internet services.

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