Aditya Birla Group has agreed to make a financial investment of 27.5% in Living Media India, part of India Today Group, through its private investment company. According to few media reports, the company has earmarked an investment of nearly Rs 350 crore for the acquisition. The company, entirely, has been valued approximately between Rs 1,300 crore and Rs 1,400 crore.
Living Media is an Indian media conglomerate based in New Delhi, India, which has interests in magazines, newspapers, books, radio, television, printing and the Internet. The company acts as a controlling company for TV Today Network, a listed company that controls the group’s broadcasting assets such as Aaj Tak, Headlines Today, Dilli Aaj tak, Tez and Meow FM, besides publishing a host of magazines that include the flagship India Today.
The Birla’s early venture into entertainment business with the launch of movie and television software production company called Applause Entertainment, best known for producing Hindi movie Black, starring Amitabh Bachchan, ran into rough weather, as the company closed by 2009.
Start Research-backed Investing ...Now. Subscribe to Sapphire
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: