Wonderla Holidays has unveiled its new brand identity in order to ramp up the fun factor. After a successful run as the country's premier ‘thrill –station’ over a decade, the company is ready to expand its footprint nationally as a complete entertainment and hospitality brand.
In keeping with the ambitious plans, the company initiated a complete refresh of its identity with a promise of being a ‘fun & energizing place where people get closer.’ The new strategy will include a new logo, new sonic identity and a new mass media campaign. The company will be rolling out a new brand campaign and a theme song that will go on air from April 6.
Wonderla Holidays is one of the largest operators of amusement parks in India. The company also owns and operates a resort beside its amusement park in Bangalore under the brand name ‘Wonderla Resort’ which has been operational since March 2012.
