In a bid to expand its product portfolio and strengthen its presence in existing markets, Emami has reportedly planned a capital expenditure of Rs 800 crore for its agri tech business in the next four years.
The company is planning a capital expenditure of Rs 200 crore on marketing and promotion across the country for its ‘Healthy & Tasty’ brand edible oil alone. The brand currently enjoys second largest sales with 18 per cent of market share in West Bengal. Apart from West Bengal, its smallest sachet packs with a price tag of Rs 5 and Rs 10 are also available in Karnataka and Odisha with an estimated annual turnover of Rs 600 crore.
The company currently produces 4000 per day of edible oils - soybean, ground nut, mustard seed, rice bran etc. - from its existing location at Haldia in West Bengal.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2368.70 |
| Godrej Consumer Prod | 1135.00 |
| Dabur India | 460.05 |
| Colgate Palmol. (I) | 2110.00 |
| P&G Hygiene | 10378.10 |
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