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TVS Motor forays into Central American market

12 May 2017 Evaluate

TVS Motor has entered into the Central American market with a reputed local group Mayor Servicios Socieda Anonima (Masesa) as its sales and distribution partner. This alliance is in line with the company’s plan to expand and strengthen its presence in Central America, Latin America, South-East Asia and West Asia.

TVS Motor will be the second Indian two-wheeler maker after Bajaj Auto to enter this region, which is a fragmented market among the Chinese players. Guatemala-based Masesa, which is a leader in motorcycle sales in the Central American region, will sell TVS Motor’s two and three-wheelers and provide service support in five countries - Guatemala, Honduras, El Salvador, Costa Rica and Nicaragua.

TVS Motor Share Price

3492.00 -60.10 (-1.69%)
30-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Bajaj Auto 9997.75
Hero MotoCorp 5100.45
TVS Motor 3492.00
Eicher Motors 7110.40
Ather Energy 934.70
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