TVS Motor has entered into the Central American market with a reputed local group Mayor Servicios Socieda Anonima (Masesa) as its sales and distribution partner. This alliance is in line with the company’s plan to expand and strengthen its presence in Central America, Latin America, South-East Asia and West Asia.
TVS Motor will be the second Indian two-wheeler maker after Bajaj Auto to enter this region, which is a fragmented market among the Chinese players. Guatemala-based Masesa, which is a leader in motorcycle sales in the Central American region, will sell TVS Motor’s two and three-wheelers and provide service support in five countries - Guatemala, Honduras, El Salvador, Costa Rica and Nicaragua.
