Eicher Motors’ two-wheeler division to double its presence in international markets: Report

17 May 2017 Evaluate

Royal Enfield, the two-wheeler division of Eicher Motors is reportedly planning to almost double its exclusive retail presence in the international markets, as part of its expansion strategy overseas.

Enfield has identified four core markets overseas -- Thailand, Indonesia, Columbia and Brazil -- which could become very large markets for the company over a period of time. In Columbia the company has 5-6 stores, but in the rest of the countries it only has one store each right now.

Eicher Motors (EML) is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.

 

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