Emami is currently trading at Rs. 1056.10, up by 5.95 points or 0.57% from its previous closing of Rs. 1050.15 on the BSE.
The scrip opened at Rs. 1060.00 and has touched a high and low of Rs. 1063.00 and Rs. 1054.85 respectively. So far 184389 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 1260.80 on 04-Nov-2016 and a 52 week low of Rs. 937.00 on 23-Dec-2016.
Last one week high and low of the scrip stood at Rs. 1087.00 and Rs. 1046.00 respectively. The current market cap of the company is Rs. 23981.40 crore.
The promoters holding in the company stood at 72.74%, while institutions and non-institutions held 18.34% and 8.92% respectively.
Emami has spent Rs 443 crore on advertising and promotions last fiscal despite demonetisation, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products.
About 17.5 per cent of the company’s total revenue was spent on brand building in 2016-17, unlike other FMCG makers which had pruned their ad campaigns following demonetisation.
The Kolkata-based company is one of the highest spenders on advertising in its category. Emami products include Navratna Cool Talc, Navratna Oil, Kesh King, Boro Plus, Fair And Handsome and Zandu Balm.
