Talwalkars Better Value Fitness is planning to expand into several countries across Asia. As part of this exercise, the company is planning to set up initial operations in Singapore through a wholly owned subsidiary it will establish for this purpose.
Moreover, the company has entered into tie up with Snap Fitness Inc, one of the largest gym chains in the world with over 2500 locations open and under construction in 24 countries. Through its Singapore subsidiary, Talwalkars will be the exclusive master franchise for Snap Fitness in Singapore, Malaysia, Vietnam, Thailand, Sri Lanka and Bangladesh.
This is in line with the multi brand strategy Talwalkars has adopted over the past few years as it consolidated its leadership position in the fitness market in India and Sri Lanka where it operates under the Talwalkars, Talwalkars Hi Fi, Inshape, and Power World Gyms brands in the gym space and Zorba for its yoga activity.
Talwalkars Better Value Fitness is one of the largest fitness chains in India offering a diverse suite of services including gyms, spas, aerobics and health counseling under the brand ‘Talwalkars’.
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