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Bata India to expand footprints in rural areas

19 Jul 2017 Evaluate

In order to shore up sales, Bata India is planning to expand its footprints in rural areas and will increase its e-commerce presence. The company is aggressively penetrating footwear markets of tier-III and IV towns and has increased its focus to improve performance in single town Bata stores.

The company is also planning to add around 100 new retail stores and 50 new franchise stores in the current year to increase its presence in malls, high street markets and in tier II and III cities in India.

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.

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