Britannia Industries eyes potential partner to strengthen dairy business: Report

10 Aug 2017 Evaluate

In a bid to strengthen its dairy business, Biscuit maker Britannia Industries is reportedly eyeing potential partner. Moreover, the company is planning to discontinue few brands in this segment as part of a strategy to focus on higher margin products.

This will be the company’s third attempt at a joint venture in the dairy segment, which has been dragging its overall growth. In 2002, Britannia had formed a joint venture with New Zealand-based Fonterra Dairy to sell milk and milk products under the Milkman Brand. After recording losses, Fonterra exited in 2009 and sold its 49% stake to Britannia.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5985.55 28.60 (0.48%)
06-Mar-2026 16:59 View Price Chart
Peers
Company Name CMP
Nestle 1252.40
Varun Beverages 447.50
Britannia Inds 5985.55
LT Foods 393.00
Hatsun Agro Product 909.75
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