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Tata Power’s TPDDL wins gold at CMO Asia Awards 2017

11 Aug 2017 Evaluate

Tata Power Delhi Distribution (TPDDL), a joint venture (JV) of Tata Power and the Government of Delhi, has won the Gold Award for its communication campaign, ‘SAATHI’, under the Best Use of Social Innovation category at the prestigious 2017 CMO Asia Social Media & Digital Marketing Excellence Awards.

The SAATHI campaign highlighted Tata Power-DDL’s role in the lives of over a million people through focused social innovations initiatives for women and youth empowerment, upliftment of SC and ST communities, health care facilities and climate consciousness. The campaign helped in amplifying the reach and effectiveness of the initiative, resulting in a substantial increase in the awareness levels among the target group.

Tata Power is India’s largest integrated power company with a growing international presence. The company together with its subsidiaries and jointly controlled entities has presence in all the segments of the power sector viz. Fuel Security and Logistics, Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading.

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