FMCG major Britannia Industries is looking at increasing its distribution footprint and winning market share from local players after facing initial GST hiccups. The company’s other key focus areas includes entering one new geography every year and enter new product categories as it aspired to be a total food company.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
