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Berger Paints deploys Microsoft Dynamics CRM

06 Jun 2012 Evaluate

Berger Paints, one of the leading paint companies in India, has deployed Microsoft Dynamics CRM solution for enhancing business productivity and improving efficiency in operations. The implementation of the solution by the organization is expected to result into enhanced customer satisfaction, improved dealer engagement and higher return on investment. With the deployment of Microsoft Dynamics CRM, Berger Paints will now be able to cater to various business lines, with respect to sales and distribution.

Berger Paints opted for a CRM solution to support its centralized call center operations and consequentially, improve operational efficiency and effectiveness. Microsoft Dynamics CRM reduces time spent by sales team on administration activities, thereby allowing them to focus more on business development. This further helps to improve dealer service levels, process efficiency, integration and information traceability and transparency in various business operations. Ease of use, low cost maintenance and functional excellence are some of the other key highlights of this solution.

Berger Paints India Share Price

514.95 -0.85 (-0.16%)
11-Jun-2026 16:59 View Price Chart
Peers
Company Name CMP
Asian Paints 2691.00
Berger Paints India 514.95
Kansai Nerolac Paint 216.00
JSW Dulux 3191.35
Indigo Paints 949.90
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