Berger Paints trades with traction on deploying Microsoft Dynamics CRM

06 Jun 2012 Evaluate

Berger Paints is currently trading at Rs. 139.00, up by 3.45 points or 2.55% from its previous closing of Rs. 135.55 on the BSE.

The scrip opened at Rs. 137.70 and has touched a high and low of Rs. 140.50 and Rs. 137.50 respectively. So far 23007 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 151.90 on 25-May-2012 and a 52 week low of Rs. 78.15 on 21-Dec-2011.

Last one week high and low of the scrip stood at Rs. 144.05 and Rs. 130.00 respectively. The current market cap of the company is Rs. 4818.61 crore.

The promoters holding in the company stood at 75.57% while Institutions and Non-Institutions held 12.44% and 11.99% respectively. 

Berger Paints, one of the leading paint companies in India, has deployed Microsoft Dynamics CRM solution for enhancing business productivity and improving efficiency in operations. The implementation of the solution by the organization is expected to result into enhanced customer satisfaction, improved dealer engagement and higher return on investment. With the deployment of Microsoft Dynamics CRM, Berger Paints will now be able to cater to various business lines, with respect to sales and distribution.

Berger Paints opted for a CRM solution to support its centralized call center operations and consequentially, improve operational efficiency and effectiveness. Microsoft Dynamics CRM reduces time spent by sales team on administration activities, thereby allowing them to focus more on business development. This further helps to improve dealer service levels, process efficiency, integration and information traceability and transparency in various business operations. Ease of use, low cost maintenance and functional excellence are some of the other key highlights of this solution.

Berger Paints India Share Price

494.85 8.50 (1.75%)
28-May-2024 15:33 View Price Chart
Peers
Company Name CMP
Asian Paints 2910.45
Berger Paints India 494.85
Kansai Nerolac Paint 273.45
Akzo Nobel India 2528.55
Indigo Paints 1384.50
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