In a bid to protect its cash flows from the roller-coaster impact of an Engineering Procurement and Construction (EPC) revenue-stream, Bajaj Electricals is reportedly planning to focus on the consumer business.
The EPC business, one of the three divisions at Bajaj Electricals, appears ‘risky’ to the company, which considers the Morphy Richards line of consumer business a better bet for expanding its footprint beyond India’s shores.
Currently, the company sells the UK’s Morphy Richards label of products in India and is sitting on EPC orders worth more than Rs 3,500 crore.
Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.
