M&M launches new brand of tractors through Gromax Agri Equipment

28 Aug 2017 Evaluate

Mahindra & Mahindra’s (M&M) subsidiary - Gromax Agri Equipment has launched new tractor brand ‘Trakstar’. This brand will focus on value seeking farmers and enable them to enhance their prosperity. The Trakstar range will be present across five HP points in the 30-50 HP category.

Gromax Agri Equipment is a jointly owned company between Mahindra & Mahindra and the Government of Gujarat with an equity ratio of 60% and 40%, respectively.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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