HDFC Bank’s ‘OnChat’ records 160% month-on-month growth in transactions

21 Sep 2017 Evaluate

HDFC Bank’s ‘OnChat’ has recorded a 160% month-on-month growth in transactions since its launch in December 2016. OnChat is the Facebook Messenger chatbot created in partnership with Niki.ai.

The chatbot is the bank’s maiden foray into conversational banking and since the launch, OnChat has witnessed an exponential growth in the number of users garnering over 2.4 million messages. The Messenger chatbot also opened up yet another channel for customer acquisition, with nearly 25% of OnChat users being non-bank customers.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

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