Talwalkars Better Value Fitness launches Zumba Fitness Programme

13 Jun 2012 Evaluate

Talwalkars Better Value Fitness has partnered with Miami based Zumba Fitness LLC, to launch the ‘exercise in disguise’ programmes in India. The company plans to launch the Zumba fitness programme in all the 68 cities and towns of India where it already has a presence in a phased manner - not only at its gyms across but also schools, auditoriums, halls, company locations and more.

Talwalkars expects that Zumba Fitness Programme will especially benefit the people in India, who lead a very hectic, stressful life and to a large extend find exercising boring. Zumba classes are known to reduce the stress levels significantly and provide the participants a happy, feel-good after effect while offering a complete body workout in a single session.

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Founded in 2001, the company is now the largest branded fitness program in the world - reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries.

Talwalkars Better Value Fitness (previously known as Talwalkars Better Value Fitness) commonly famous as Talwalkars, is one of the India's largest chain of health centres.

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