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M&M tops JD Power sales satisfaction survey

13 Oct 2017 Evaluate

Mahindra & Mahindra (M&M) has topped the sales satisfaction among mass market brands followed by Toyota and Ford, as per global market research firm JD Power. The report titled ‘2017 India Sales Satisfaction Index (Mass Market)’ is based on responses from 7,831 new vehicle owners who purchased their vehicle from September 2016 through April 2017.

The study examined six factors that contribute to overall customer satisfaction. They are sales initiation, dealer facility, deal and paperwork, delivery timing, salesperson and delivery process.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


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