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Uflex gives functional makeover to UK's Veetee Rice Packaging

23 Oct 2017 Evaluate

Uflex has offered Veetee a stunning three dimensional pack with front openability through a Slide to Close (STC) zipper. The company has approached Veetee with a holistic solution to plug obstacles which were stymying Veetee’s overall brand value and with this solution the true potential of the brand could be unleashed.

The front, back and bottom panels of the pack are a 3 ply structure comprising Stackable Polyester/ Metallized Polyester/ Polyethylene (Sealant layer). The side panels/gussets are made of Polyester/ Polyester/Polyethylene that make it convenient to have a provision for transparent windows on either side so that the consumers could see through the rice packed inside and make an informed choice.

Veetee - one of the largest rice suppliers in the United Kingdom had been facing four obstacles that were stymying its overall brand value (a) Diminished shelf appeal of the big bags at the point of sale (POS) (b) Ergonomic discomfiture to consumers while carrying the bags (c) Restricted openabilty of the bags posing difficulty in accessing the product (d) Poor stackability quotient with frequent slipping of bags.

Uflex is India’s largest multinational flexible packaging materials and Solution Company and an emerging global player. Since its inception back in 1985, Uflex has grown from strength to strength to evolve as a truly Indian Multinational with consumers spread across the world.

Uflex Share Price

406.10 3.80 (0.94%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Uflex 406.10
EPL 233.25
AGI Greenpac 585.45
Huhtamaki India 190.40
TCPL Packaging 2647.00
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