Hero MotoCorp, the country’s largest two-wheeler maker is working to come out with a separate retail channel to sell its premium products (150 cc and above). The company plans to launch half a dozen products during the current fiscal and premium models would be part of it. The company would launch more models over 150 cc, including bikes and scooters, to bolster its premium product range.
Hero MotoCorp is an India-based holding company and a two-wheeler manufacturer. The company is engaged in the manufacturing and selling of motorized two-wheelers, spare parts and related services.