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Just Dial’s proposed IPO gets ‘5/5’ grade from CRISIL

19 Jun 2012 Evaluate

The leading local search engine - Just Dial’s initial public offering (IPO) has been rated with ‘5/5’ grade by the credit rating agency CRISIL. The aforementioned grades indicate strong fundamentals of the company as against any other listed equity securities in India. The company had filed the draft red herring prospectus with the Securities Exchange Board of India in August 2011.

Citigroup Global Markets India and Morgan Stanley India are the book running lead managers and Karvy Computershare is the registrar to the issue. The shares will be listed on both the exchanges BSE and NSE.

The company’s issue consists of fresh issue and offer for sale wherein existing shareholders will be diluting their stakes. Just Dial will be utilizing the net proceeds towards Enhancement of its brand through advertising and other brand-building activities, establishing new offices, procurement and upgradation of computer hardware.

Just Dial is enjoying the advantage of being first in the industry with its robust business model which is a well known brand and is constantly updated with latest technology. Just Dial offers its services through telephone, SMS, Internet and mobile Internet and has been a flagship in the industry which has made its competitors difficult to replicate the business model. The search engine had answered over 180 million search queries of millions of users from various platforms.

The company targets at providing fast, free, reliable and comprehensive information to its users, which expand its network and add more search queries. The primary revenue for the company is generated via its paid advertisers who subscribe to the campaign packages or membership in order to receive priority on the search engine.

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