TVS Motor Company is aiming to sell 10,000 units of its newly launched Apache RR 310, a 310 cc super-premium bike, in its first year. Recently, the company has rolled out TVS Apache RR 310 for Rs 2.05 lakh (ex-showroom) with prices varying across states.
TVS Motor’s entry into the new segment comes four years after a tie-up agreement between the Indian motorcycle major and Germany's BMW Motorrad. Following the 2013 agreement between the two entities, TVS Motor has infused an investment around Rs 400 crore.
TVS Motor Company is a leading two and three-wheeler manufacturer, and is the flagship company of the TVS Group.