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BPL eyeing five-fold increase in its consumer business in 3 years

08 Jan 2018 Evaluate

Consumer electronics firm BPL is eyeing over five-fold increase in the turnover of its consumer business to Rs 500 crore in the next three years as it expands its product portfolio and strengthens distribution. The company’s consumer business is looking at closing the current financial year with turnover of Rs 100 crore.

Besides, the company will enter the audio segment with launch of Alexa speaker and sound bars in the current calendar year and also widen portfolio of existing categories including television, refrigerators and air conditioners.

BPL is an established leader in the field of electronics and technology; a beloved consumer brand known for quality and design excellence.


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