Eveready Industries to launch Fruit Chews under brand name ‘Jollies’

08 Jan 2018 Evaluate

Eveready Industries India (EIIL), market leader of dry cell batteries will be launching Fruit Chews under its brand name ‘Jollies’ in the product category of confectionary (Fast Moving Consumer Goods). In the first phase, Jollies will be launched in the fruit chew segment. This segment is estimated to be around Rs 400 crore and is growing at a rapid pace. The said product will cater to the domestic market.

The company is working on an asset light model and believes it can add significant turnover and profitability with entry into this segment.

Eveready Industries India (formerly known as Union Carbide India) is engaged in the manufacture of dry cell batteries and flashlights. It also manufactures tea under the brands Tez, Jaago, Premium Gold and Classic and insect repellents under the brand Eveready Poweron.



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