IndusInd Bank has launched its new Sonic Identity, which is essentially a musical logo, as part of its branding initiatives. The objective for associating to a sonic identity is building the Bank’s brand imagery with the strategic use of music and sound for brand experiences and audience connection.
The Sonic Identity is derived from the Bank’s persona and core values of innovation, courage and dynamism as well as its strong desire to place customers first. The intent is to create a strong emotional engagement with customers spanning across various platforms.
IndusInd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. As on December 31, 2017, IndusInd Bank has 1320 branches, and 2162 ATMs spread across 702 geographical locations of the country.
