Tata Chemicals ropes in Sanjeev Kapoor to endorse ‘i-Shakti’ brand

29 Jun 2012

Tata Chemicals has signed agreement with celebrity chef Sanjeev Kapoor, one of India’s top food connoisseurs and the face of high quality cooking to endorse its ‘i-Shakti’ brand of unpolished pulses. The company has entered the branded pulses segment in 2010 with maker of the Swach brand of water purifier to expand its consumer products portfolio that includes iodized salt and low-cost water purifier Swach.

The company aims to bridge the existing gap between demand and supply of pulses in the country with providing reliable quality, hygienic pulses to Indian households. At present it sells unpolished dals such as Chana, Toor, Urad, Moong and Masoor across 21 States.

Tata Chemicals has registered a fall of 5.02% in its consolidated net profit to Rs 138.51 crore for the fourth quarter ended March 31, 2012 as compared to Rs 145.83 crore during the same period of previous fiscal.

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