Tata Chemicals soars on associating with Sanjeev Kapoor to endorse ‘i-Shakti’ brand

29 Jun 2012

Tata Chemicals is currently trading at Rs. 309.85, up by 4.10 points or 1.34% from its previous closing of Rs. 305.75 on the BSE.

The scrip opened at Rs. 308.00 and has touched a high and low of Rs. 312.00 and Rs. 307.25 respectively. So far 17360 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 389.60 on 07-Jul-2011 and a 52 week low of Rs. 287.80 on 05-Oct-2011.

Last one week high and low of the scrip stood at Rs. 312.00 and Rs. 303.10 respectively. The current market cap of the company is Rs. 7865.60 crore.

The promoters holding in the company stood at 31.06% while Institutions and Non-Institutions held 44.84% and 24.10% respectively.  

Tata Chemicals has signed agreement with celebrity chef Sanjeev Kapoor, one of India’s top food connoisseurs and the face of high quality cooking to endorse its ‘i-Shakti’ brand of unpolished pulses. The company has entered the branded pulses segment in 2010 with maker of the Swach brand of water purifier to expand its consumer products portfolio that includes iodized salt and low-cost water purifier Swach.

The company aims to bridge the existing gap between demand and supply of pulses in the country with providing reliable quality, hygienic pulses to Indian households. At present it sells unpolished dals such as Chana, Toor, Urad, Moong and Masoor across 21 States.

Tata Chemicals has registered a fall of 5.02% in its consolidated net profit to Rs 138.51 crore for the fourth quarter ended March 31, 2012 as compared to Rs 145.83 crore during the same period of previous fiscal.

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