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Tata Motors enters into association with BCCI for VIVO IPL

22 Mar 2018 Evaluate

Tata Motors’ Tata Nexon has entered into association with the Board of Control for Cricket in India (BCCI) as the Official Partner for the VIVO Indian Premier League (IPL). The association, which is for next three years, will provide Tata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.

As the Official Partner, Tata Motors will leverage the Vivo IPL 2018 platform to showcase the new NEXON in the stadium, across all matches, with exciting on-ground engagement plans and merchandise.

Tata Motors is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles.



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