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TVS Motor in talks with BMW Motorrad for a tie up: Report

09 Jul 2012 Evaluate

TVS Motor Company is reportedly in talks with premium German auto-maker BMW’s motorcycle division -- BMW Motorrad -- for a tie up. The partnership will involve technological pact between the two and may extend to joint marketing. The company will source technological know-how of BMW for developing high-end motorcycles.

BMW Motarrad owns the Husqvarna brand besides its own motorcycles while, TVS Motor has plants in Hosur (Tamil Nadu), Mysore (Karnataka) and Nalagarh (Himachal Pradesh), apart from Karawang in Indonesia.

Recently, Hero MotoCorp has also announced a technology tie-up with US-based motorcycling company, Erik Buell Racing Llc. (EBR) for engines while, Pune-based Bajaj Auto has a 47% stake in Austrian bike maker KTM.

Peers
Company Name CMP
Bajaj Auto 10069.85
TVS Motor Company 4021.45
Hero MotoCorp 5173.00
Eicher Motors 6949.85
OLA Electric Mobilit 37.09
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