Tractor manufacturers making rapid strides to match demand

04 Aug 2011 Evaluate

The mushroom growth of private finance companies in recent years coupled with better remuneration for crops in the form of minimum support prices, the government’s focus on priority sector lending and escalating returns on land transactions, has increased the purchasing power of farmers. Tractor manufacturers are making rapid pace in the wake of infrastructure development and the mechanization of agriculture.

For the past two years the industry has been growing at over 20 percent a year. Although the cost of credit has risen, the demand for tractors is growing unabated, and all players big and small, including ancillaries have benefitted. Vendors catering to tractor manufacturers are seeing increase in demand; on the contrary labour shortages are coming in the way of meeting orders. Tractor manufacturers are highly reliant on ancillaries for components such as gearboxes, brakes and engines. The expansion of big players is bound to percolate down to small entities in this trade.

Mahindra and Mahindra’s Swaraj division, located at Mohali, which produced 62,000 tractors last year, foresees manufacturing close to 75,000 tractors this year to match the demand. Sonalika Tractors, a brand of International Tractors, is looking to increase its sales from 50,000 to 70,000 tractors, of which 10,000 -15,000 tractors will be for the export market. ACE (Action Construction Equipment) Tractors, the new entrant, based at Palwal near Delhi, are positive and expect to go from 3,500 tractors last year to 6,000 tractors this year. On the other hand, most leading players are time and again doing in-house R&D to launch new variants of tractors and agriculture tools to boost their sales.

The increased use of tractors in transport of construction material and expansion of the irrigation network has helped farmers to increase the area under cultivation and has given a fillip to the increasing sales and demand as well. With this kind of situation prevailing the manufacturers are facing shortage skilled manpower with orders were pouring in on an unprecedented scale. Aggressive investment in the low-cost automation would improve the quality and increase volumes thereby helping the manufacturers to meet the increasing demand.

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