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TVS Motor unveils new marketing campaign for TVS Jupiter

11 Jul 2018 Evaluate

TVS Motor has unveiled a new marketing campaign for their leading scooter brand, TVS Jupiter. This new marketing campaign is to celebrate the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.

The new, integrated campaign titled ‘Taaro Se Bhi Kahin Upar’ focuses on how TVS Jupiter has earned the apex rating by the actual owners in India’s pre-eminent Automotive Award J.D. Power. This will include print, digital film and a television commercial starring Amitabh Bachchan.

TVS Motor Company is a leading two and three-wheeler manufacturer, and is the flagship company of the TVS Group.

Peers
Company Name CMP
Bajaj Auto 10371.00
TVS Motor Company 4280.00
Hero MotoCorp 5107.00
Eicher Motors 7250.00
OLA Electric Mobilit 35.14
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