TVS Motor has unveiled a new marketing campaign for their leading scooter brand, TVS Jupiter. This new marketing campaign is to celebrate the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.
The new, integrated campaign titled ‘Taaro Se Bhi Kahin Upar’ focuses on how TVS Jupiter has earned the apex rating by the actual owners in India’s pre-eminent Automotive Award J.D. Power. This will include print, digital film and a television commercial starring Amitabh Bachchan.
TVS Motor Company is a leading two and three-wheeler manufacturer, and is the flagship company of the TVS Group.