Parag Milk Foods has launched a unique variant in cheese - ‘Go Chocolate Cheese’, a product that combines the taste of chocolate in the form of cheese. Known for innovation, especially in the cheese segment, the company has rapidly taken the lead in the cheese category in India and Ranks number 2 in the Indian cheese market with a 33% market share (IMarc Report).
With a mix of tasty and healthy, Go Chocolate Cheese is a distinctive product specially introduced to satiate the consumers’ changing preferences, while at the same time to provide nutrition to kids. Go Chocolate cheese is mainly targeted towards kids. The product will be available across Retail and Modern Trade outlets in India and will be promoted through a 360-degree campaign that will commence shortly.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.
