Bata India is focusing on aggressive launch of new products and is planning to add around 100 new retail stores and 50 franchises across the country in 2018.
In order to expand its presence in the e-commerce space the company has also listed its products on high traffic-generating websites. The company will focus on building the Bata brand and attracting consumers through attractive store decor and in-store activities.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.
