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PC Jeweller gains on rolling out India’s first ‘Augmented Reality Jewellery Buying Experience’

PC Jeweller Ltd. | Diamond & Jewellery | Consumer Durables | BSE: 534809 | NSE: PCJEWELLER

02 Aug 2018 Evaluate

PC Jeweller is currently trading at Rs. 91.85, up by 0.65 points or 0.71% from its previous closing of Rs. 91.20 on the BSE.

The scrip opened at Rs. 91.20 and has touched a high and low of Rs. 93.30 and Rs. 90.20 respectively. So far 779377 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 600.65 on 16-Jan-2018 and a 52 week low of Rs. 65.35 on 20-Jul-2018.

Last one week high and low of the scrip stood at Rs. 95.85 and Rs. 83.05 respectively. The current market cap of the company is Rs. 3615.30 crore.

The promoters holding in the company stood at 57.61%, while Institutions and Non-Institutions held 22.04% and 20.35% respectively.

PC Jeweller has rolled out India’s first ‘Augmented Reality Jewellery Buying Experience’ on a dynamic and real time basis. In the first phase, the ‘AR Experience’ showcases the complete earrings catalogue across 11 showrooms in Delhi-NCR. In the coming months, the company plans to expand both the locations as well as the range of jewellery to other markets.

The company is implementing the ‘AR Experience’ on the iPAD with 'MirrAR,' by StyleDotMe, a platform that lets users virtually try-on jewellery in real time without actually wearing it and get instant fashion advice from experts before making a purchase. This would not only increase the conversions at the store but would also reduce the requirement for the in-store inventory to a large extent.

PC Jeweller is engaged in manufacturing jewelry products. It offers gold and diamond jewelry and silver articles. Its products include bangles, bracelets, earrings, pendant set, necklaces, pendant, nose rings and rings.

PC Jeweller Share Price

9.59 -0.01 (-0.10%)

22-Apr-2026 12:51 View Price Chart

Peers

Company Name	CMP
Titan Co	4466.25
Kalyan Jewell.India	413.25
Rajesh Exports	122.88
Senco Gold	330.30
Thangamayil Jeweller	4048.15
View more..

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PC Jeweller gains on rolling out India’s first ‘Augmented Reality Jewellery Buying Experience’

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