GRM Overseas has entered into an agreement with TESCO, UK to place its own brand of basmati rice ‘Himalaya River’ in TESCO UK stores. Starting September 2018, ‘Himalaya River’ basmati rice will be available in 5kg and 10 kg pouches in around 220 TESCO stores across the UK.
The partnership with TESCO will further strengthen GRM presence in the UK and is expected to drive the top line growth in the coming years. This is an important breakthrough for GRM since TESCO UK have up to 60% of the market share for basmati rice sales in the UK during the festive season.
GRM Overseas engaged in the business of processing and sale of almond kernels, paddy, clove, pista, rice, and wheat. The company markets their products under the brand name Kamdhenu and Chef and exports basmati rice to Saudi Arabia, Europe and other countries.
