Orient Electric is aiming to take its share in the premium fans segment to over 50% in the next one year. The phenomenal success of Aero Series range of aerodynamically designed silent fans has taken Orient Electric to number 1 position in the premium fans segment with over 40% market share. The company is also planning to increase market penetration in Eastern and North-Eastern India.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. It is largest manufacturer and exporter of fans from India with a dominating presence in over 35 international markets.
