Parag Milk Foods has launched fresh milk made from 100% cow’s milk under the brand Gowardhan in the Delhi NCR region. The fresh milk will be supplied from the recently acquired Sonipat Plant from Danone Foods and Beverages. Along with Delhi NCR, the company also plans to reach out to the neighboring regions within 250-300 km radius of the Sonipat plant.
According to industry experts, the fresh milk market in Delhi-NCR is close to Rs 1,000 crore. North India presence will further strengthen the company as the largest player in the Indian private dairy sector involved in the procurement, manufacturing, marketing and distribution of products produced exclusively from pure and fresh cow’s milk.
In the coming weeks, along with fresh milk production, the company will also upgrade the new facility with additional amenities for the supply of curd, buttermilk and yogurt. Thereon, the company will begin to supply these products to the North and East markets from the Sonipat plant.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.
