Archies, greeting card and gifting major got a first makeover, since its inception in 1979. It has got a new logo and an all-red interior, which the company hopes will give its brand a more vibrant and young look. It aims to attract more business in terms of volume and value across categories such as cards, silver jewellery, chocolates and perfumes.
The company’s 225 stores across the country, has now got a large red-color heart as its logo, along with the changed store decor and retail experience. It is also giving a big push to its e-commerce venture, Archies Online, which has seen 30-40% growth in the last two-three years. The service was launched in 2000, but revenues are pegged at a mere one per cent.
