Britannia Industries (BIL) is investing around Rs 200 crore in setting up four greenfield manufacturing units to ramp up capacity and meet its top line growth in the bakery business. The company plans to set up the first of these factories in Bihar and it is due to be commissioned within a few weeks. BIL will also commission new company-owned units in Orissa and Karnataka within next few months and another one in the western region. The company is making investments of Rs 50-60 crore in each of these factories.
The company’s Q1 consolidated net profit increased by 39% to Rs 39 crore for 2011-12 even as its consolidated revenue rose 21% to Rs 1,208 crore. The company has bought out its partners in each of its operating business in dairy products, breads and in two companies -- Strategic Food International Company (SFIC), and Al Sallan Food Industries in the Middle East. Post this movement the said companies are now 100% subsidiaries of BIL. Recently, BIL has launched Vita Marie Honey Oats biscuits a low-fat, cholesterol-free biscuit brand targeting the health-conscious consumers in urban areas. With the launch of Vita Marie Honey Oats biscuits the company enters the adult health and wellness food segment, which is worth Rs 5,000 crore and growing at 25% per annum.
