V-Mart Retail assessing omni-channel strategy to expand business

24 Sep 2018 Evaluate

In a bid to expand business and reach its customers V-Mart Retail is assessing an omni-channel (offline and online retail) strategy. The company is also looking at investing Rs 100 crore in next fiscal to open new stores and setting up a new warehouse.

The company primarily operates in tier II, tier III and tier IV cities and follows a cluster-based model approach to expand and has a set a target to invest Rs 300 crore to double store count and treble its turnover to Rs 3,500 crore in the next five years. The company is planning to add more than 200 stores in the next five years to create a network of 400 outlets.

V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family.

V-Mart Retail Share Price

608.65 -4.65 (-0.76%)
16-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Avenue Supermarts 3775.75
Trent 3901.75
Vishal Mega Mart 129.30
Aditya Birla Lifesty 116.15
PN Gadgil Jewellers 589.30
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