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Parag Milk Foods launches Gowardhan ‘Kesar Dahi’

25 Sep 2018 Evaluate

Parag Milk Foods has launched ‘Kesar Dahi’--a premium product under the Gowardhan brand. The launch of Gowardhan Kesar Dahi, flavoured curd made from rich and natural kesar (saffron), is an effort towards expanding the dahi portfolio.

Keeping in mind consumer’s evolving taste and needs, Gowardhan Kesar Dahi is made from 100% cow’s milk and has an authentic saffron taste. It is natural as it does not contain added preservatives or artificial colours. It will be available in pack sizes of 80 gm and 200 gm for Rs 15 and Rs 30, respectively and consumers can purchase the product from modern trade and general trade outlets which will soon be available across our fresh distribution channels.

Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.

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Company Name CMP
Nestle India 1372.00
Varun Beverages 416.00
Britannia Industries 4990.00
LT Foods 421.80
Hatsun Agro Product 1182.70
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