Eicher Motors and Polaris Industries inks joint venture agreement

24 Jul 2012 Evaluate

Eicher Motors has signed a strategic joint venture agreement with US based Polaris Industries, a recognised leader in the powersports industry, to set up a greenfield project in the automotive sector. The definitive agreement was signed between Siddhartha Lai, MD & CEO, Eicher Motors and Scott W Wine, CEO, Polaris Industries. This agreement envisages the creation of a joint venture company with a 50-50 partnership between the two companies.

The joint venture company will design, develop, manufacture and sell a full new range of personal vehicles suitable for India and other emerging markets. The manufacturing facility will be located in India and the joint venture partners are currently evaluating locations to set up the facility. The expected start of production is 2015.

Under the collaboration, the joint venture company will be governed by a board with equal representation from both the companies. The overall investment in the joint venture company over a three year period will be approximately Rs 250 crores. The projected financial outcomes from this venture meet the long term financial expectations of both the companies.

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