M&M to develop joint product platform with SsangYong

10 Aug 2011 Evaluate

Mahindra & Mahindra (M&M), utility vehicle maker is in the process of finalizing product platforms jointly with South Korea's SsangYong Motor which it acquired last year. The company is investing in product and brand development in SsangYong Motor. Both the companies are working together to develop new product platforms over the next 3-4 years.

In 2010 M&M had acquired 70% stake for $378 million in the South Korea's third-largest maker of sport utility vehicles, Ssangyong Motor.  The company is focusing on volume growth of the Ssangyong Motor. As if now Ssangyong Motor is on track to achieve target of 1,20,000 units in 2011. The company has sold 55,000 units in the first six months and hopes to sell 65,000 vehicles by December 2011. Ssangyong is now expanding in Russia, South America and China in a big way.

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