Orient Electric has launched a new range of lifestyle portable fans featuring distinctive designs. With changing climatic conditions and prolonged summers, increasing dust and air pollution, shrinking spaces and need for more personalised cooling solutions, there arises a need for solutions beyond the traditional ceiling and table fans.
With the launch of this series, the company aims to reinstate its thought leadership in the category while meeting aspirational needs of the consumers. The company is targeting to not only grow this category exponentially, but also build a dominant share in the next one year.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. It is largest manufacturer and exporter of fans from India with a dominating presence in over 35 international markets.
| Company Name | CMP |
|---|---|
| Crompt.Greaves Cons. | 250.15 |
| Whirlpool Of India | 953.40 |
| Bajaj Electricals | 388.20 |
| Orient Electric | 184.30 |
| TTK Prestige | 520.55 |
| View more.. | |
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