Parag Milk Foods has launched premium milk brand 'Pride of Cows' in the Delhi-NCR market. The company will sell this cow milk at Rs 120 per litre. The company initially will be supplying 10,000 litres of premium fresh cow milk per day directly to customers by airlifting the product from its dairy farm near Pune in the state of Maharashtra and the company will increase the supply to 20,000 litres per day, in the next six months.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.
