Bajaj Auto has unveiled a new brand identity ‘The World's Favourite Indian’ the focus was on replicating at home the success the group has achieved overseas. This is essentially to reflect its dramatic transition from a local scooter maker to a global motorcycle powerhouse in last 17 years.
Bajaj Auto is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.