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Bajaj Auto unveils new brand identity ‘The World's Favourite Indian’

22 Jan 2019 Evaluate

Bajaj Auto has unveiled a new brand identity ‘The World's Favourite Indian’ the focus was on replicating at home the success the group has achieved overseas. This is essentially to reflect its dramatic transition from a local scooter maker to a global motorcycle powerhouse in last 17 years.

Bajaj Auto is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.

Peers
Company Name CMP
Bajaj Auto 9861.10
TVS Motor Company 3920.20
Hero MotoCorp 4991.10
Eicher Motors 6960.00
OLA Electric Mobilit 36.30
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