Zee Media Corporation has entered into exclusive two-year partnership with Taboola, the leading discovery platform. The partnership will see Zee Media implement Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue.
The company will launch Taboola Feed, a vertical-scrolling feed that enables users to access content including articles, in-feed video and premium content. The company will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real time.
Zee Media Corporation, formerly known as Zee News, broadcasts 10 news channels including two national ones - Zee News and Zee Business.